Thursday, December 27, 2012

BUYING TRAFFIC

 

TRAFFIC PURCHASING:

  Many people chose to buy their traffic, instead of having to learn the ins-and-outs of how to obtain it for free (actually, the term “free” is a misnomer because you will be spending quite a bit of time learning the ropes and implementing your Internet Marketing education). To be honest with you, this is a waste of money. It RARELY produces any worthwhile results and to be quite blunt, you’re fooling yourself if you think throwing 25k hits at a website will make you rich. The main reason behind this is, this is untargeted traffic that is not relevant (there’s that word again!) to your opportunity or product, and most of it is from dropped websites over-seas, that is funneled to your URL. In the beginning I used to hurl as much traffic to my pages as I could through these sites, thinking my business would explode, only to end up frustrated when nothing happened, even after 50,000 hits! I began to question whether actual people were clicking on my opportunity, or if it was a “bot” doing it. The later is likely the case, and in my personal opinion the only one making any money off these traffic sites are the owners, and not so honestly at that. It takes TONS of this “redirected traffic” to gain any leads. I suppose if you hurled 1 Million hits at your site, then you might see a sign-up or two, but you are better off spending your money elsewhere to promote your business. I’m sure sales do happen, but if you chose this method, may I suggest while the hits are being delivered, you implement the other means of free traffic that is emphasized in this manual. That way you keep building while you are praying for the traffic you bought to produce a result. = ) Here are some sites that may interest you if you think buying traffic will work for you: http://www.cheaptraffic.org/ http://buycheaptraffic.net/ http://www.trafficcompany.net/ http://bringvisitor.com/ http://www.buytrafficguide.com/ http://superfastvisitors.com/ http://trafficchamp.com/ http://www.opentracker.net/article/how-buy-traffic

COST-PER-CLICK AND COST-PER-IMPRESSION TRAFFIC

To continue from the earlier segment, I will now explain further CPC & CPM marketing: For those of you who are not already aware, CPC stands for “Cost-Per-Click” while CPM stands for “Cost-Per-Thousand” (The “M” is not a type-o. It stands for the Roman numeral “M” which represents 1,000). “Cost-Per-Click” advertising is simple enough. Every time someone clicks on your link on an advertising site across the web, it costs you a pre-determined amount of money. This cost can be anywhere from $0.05 to $20.00 (and much more in some cases). It is based on the amount of money you are willing to pay for certain keywords as I explained in the earlier segment. You can see how imperative it is for you to do the research I outlined before, so you don’t end up spending hundreds or even thousands of dollars in advertising with this method.

Cost-Per-Thousand Impressions Traffic  ...

Is where you pay a pre-set amount for every onethousand

impressions that your advertisement is shown on the internet. This method can be substantially less expensive that CPC, however, it all depends on how good your ad copy is, and how well your product converts/sells. With CPC, if your ad strikes curiosity enough to make a person click on it, but the product or service is not very enticing and doesn’t convert well, then that click will likely not produce a sale, but you still have to pay for it. On the same token, if your ad is not very enticing while using CPM, then very few people will click on the link promoted, and you will not generate sales that way either. A very big key to advertising this way is to make sure your ad copy is sound (great even) and your product has a very high conversion rate. If you feel that you are not capable of writing a solid ad copy, there are many “for-hire individuals” and companies online that can assist you, but still, there are no guarantees. I strongly suggest that you read up on this advertising method, for as I mentioned above, it can quickly become drastically expensive if you are not sure how to do it properly. After you have mastered how to market with these techniques, here are some high traffic places in which to advertise using CPC and/or CPM: http://www.facebook.com/ http://www.adbrite.com/ http://www.bidvertiser.com/ http://www.google.com/ads/ http://www.squidoo.com/free-ppc http://www.ppclinking.com/ http://www.advertising.com http://www.valueclickmedia.com http://www,casalemedia.com http://www.tribalfusion.com http://www.247realmedia.com http://www.venturedirect.com http://www.valueclick.com
 
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Monday, December 24, 2012

TRAFFIC EXCHANGE & SEO MARKETING

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VIDEO MARKETING

VIDEO MARKETING

   

YOUTUBE VIDEO MARKETING

We have all seen the viral “Youtube” videos with the kitty-cat being cute and going nuts, right? Repeatedly the “Nightly News” shows a clip of a video from “Youtube” that has captured the attention of the entire world. Now, picture your business video getting just a fraction of that audience. Can you imagine the potential? “Youtube” is a FANTASTIC marketing platform! You can share promotional videos instead of just posting words and links, and this has a powerful effect on your potential customers/business associates. As an example; within an hour on the first day I opened my account and posted a promotional video, someone signed up to one of my opportunities. I’m not saying that will happen to you, but as the saying goes; “you can’t score if you don’t take the shot!” Once you have signed up for a MLM or affiliate program (or any other business for that matter) there should be promotional videos with your opportunity (if not, there is plenty of software online where you can create your own video explaining your opportunity). Head on over to “Youtube” and open a free account by clicking the “Create Account” button, and providing your information. Once that is complete, you need to begin adding friends, just like on Twitter and Facebook. Now, there are two ways you can do this. You can do it the mind-numbingly-slow-andtedious- hard-way; by manually looking up videos that are related to your business or niche, and subscribing to users and adding them as friends. OR You can download “Tubetoolbox” and literally start building your “Youtube” base overnight on autopilot! This is a very POWERFUL tool! It is by far the most user-friendly and efficient method for building a social media-platform that I have EVER used. I WISH they would come out with a comparable version for Facebook and Twitter You can download the program and try it for free here: Build Your Youtube Account On Auto Pilot! After the trail period is up, it will cost you $10 a month, with a one-time set up fee of $20.00, but I have to tell you, of all the “tools” that are out there, this one is simply the BEST, and so worth the money. In a month’s time you can literally send out 15,000 friend requests! (It would be more, but Youtube has a restriction as to how many you can send per day, fortunately it is nowhere near as strict as FB or Twitter).

 



 Not to mention, you can send an equal amount of promotional videos directly to each of your friends AND to anyone, and everyone, who is on “Youtube” whether they are in your friends list or not! This is just the tip of the iceberg with this thing! It also comes with instruction videos to take you systematically through the process of building your “Youtube” audience. Once you begin to use “Tubetoolbox” you will see how efficient it is in getting your business videos in front of thousands, with next to no effort on your part. Again however, I can’t say this enough; keep in mind that as you search for videos and people to add to your list, you must keep them relevant to your niche or opportunity to be most effective. It is so complete a system, there is scarcely anything else for me to say on how to build your “Youtube” platform. Download it, learn it, use it, and SUCCEED!  
 
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Friday, December 21, 2012

Solving The Fisacl Cliff with Pot

When I started my research on this brilliant idea of how to help our government here in the Good Old USA...I never would have thought I would have out the negatives of my idea...


Large Scale Pot Production Concerns Humboldt Community




By KRISTAN KORNS, Two Rivers Tribune
Marijuana in Humboldt County has gone from small “mom and pop” hippie grows to industrial-scale operations, and the environmental effects are devastating said researchers at Humboldt State University’s Humboldt Institute for Interdisciplinary Marijuana Research (HIIMR).
Researchers from HIIMR and the HSU Sociology Department were joined on Friday, Oct. 12, by environmental activists and policy makers to discuss the environmental challenges of marijuana agriculture.
Scott Downey, a senior environmental scientist supervisor with the California Department of Fish and Game, said, “People in other areas think its just a few hippies growing a few plants. They have no idea.”
Gary Hughes, executive director of the Environmental Protection Information Council (EPIC), said, “People can’t put their heads in the sand on this issue. Massive amounts of toxics are going out into the landscape.”
The toxic chemicals entering the water supply include large amounts of fertilizers, plant hormones, spilled diesel fuel from generators and water pumps, and even rat poisons.
Pacific fishers, a rare type of weasel, have been killed by anticoagulant rodenticides which cause them to bleed out and die. The rodenticides are used by marijuana growers to protect their crops.
In one case, a 2,000 plant marijuana plantation was discovered by wildlife researchers in the Mill Creek watershed in the forest near Hoopa. The area is a Pacific fisher habitat, and hundreds of gallons of banned rat poisons and other chemicals were found there.
“It was one of those guerilla grows,” Sheriff Mike Downey said, “We didn’t identify any suspects, but based on what they left behind we’re assuming they were Mexican nationals.”
Endangered species of fish, like the Coho salmon, are also being harmed by the chemical runoff from marijuana plantations, and are especially sensitive to lower water levels caused by diversion for agriculture.
Scott Downey said, “With a 40,000 square foot grow, we’re looking at a million and a half gallons of water needed. Coho salmon are in direct competition with the marijuana plants for water.”
Scott Greacen, executive director of the Friends of the Eel, said, “We put generations of sacrifice and investment into bringing back our salmon runs, but right now water diversions really threaten to slam the door on salmon recovery.”
Humboldt County 3rd District Supervisor Mark Lovelace said he saw the escalating scale of the problem during a fly-over of the Van Duzen, Mad River and Redwood Grove watersheds.
“In the course of two hours we counted 439 grows,” Lovelace said, “and that was just what we could see from the plane.”
Scott Downey even discovered a marijuana grow on his own land.
“They do not respect property values,” he said. “If you’re living there year round, you’re probably not going to be invaded. But if no one’s there, they’ll just set up shop and go for it.”
These types of ‘trespass grows’ are becoming more common on both public and private lands.
Several Hoopa residents who were hunting or engaged in traditional gathering activities reported run-ins with armed people guarding illegal marijuana plantations in the hills.
“They’re coming to use our resources with only one thing in mind – making a profit and getting out of here,” Scott Downey said.
District Attorney Paul Gallegos said, “The problem is we haven’t regulated it.”
He said the logging industry is highly regulated, with mandated buffer zones along watersheds, to prevent the type of environmental problems being caused by marijuana cultivation.
“Each individual grow may not be an environmental catastrophe,” Gallegos said. “But with enough of them out there, you’re starting to get a situation that’s like a million paper cuts.”
“It’s tough with it being legal in California but not legal federally. We talked to US Attorney Melina Haag and she sent a letter threatening to prosecute us for trying to regulate marijuana,” Gallegos said.
Without any federal legal protections for growers who follow safe environmental practices, growers don’t have any incentives to protect the environment.
Casey O’Neill, a farmer from nearby Mendocino County, said marijuana should be regulated like alcohol and sold on the open market.
“If we can reward the people who are producing in a quality manner, then we could easily deal with the people who are running amok,” O’Neill said.
Lovelace said that marijuana prohibition is not going to be changing any time soon.
“The ability to have a meaningful discussion of this as a legitimate policy issue really ends as soon as you get out of Humboldt County,” Lovelace said, “People are not ready nationally.”
No matter what happens on a state or national level about ending or continuing marijuana prohibition, the environmental problems from unregulated and unsafe growing operations will continue to be felt in Humboldt County.
Gallegos said that protecting the environment was his primary goal, not eradicating marijuana.
“If you’re draining water out of our rivers in summer, you’re killing our fish,” Gallegos said. “You’re also killing our dogs when they go drink water filled with green algae.”







With all of the information on the internet, I'm pretty sure the Farm Bureau out in DC can figure out how to set up a profitable way to eliminate the Debt Crisis 2012 in the USA with pot. If not, I have found everything you need to get up and started, I meen after all...

EVERYTHING IS ON THE INTERNET


http://www.growbcbud.com/


This is the only book of
its  kind  that  illustrates
what  products  to  use
and how 
its really done.how to grow marijuana
No  experience   needed 
to  grow   2   pounds   of 
High Quality BC Bud per 1000w light, Guaranteed!
Picture

Blueprints  contained  within  provide  anyone  with the  ability  to  grow  200 lbs of  dried bud  per  year in a grow area of  1000sq ft (20ft x 50ft).  Our system is low maintenance and  worry  free  with  basic  fail  safe  features  allowing  you days off  for personal time.

Notice to Reader:
 The material in this book is for adults only. This is a work reference made available for people who grow marijuana for medical purposes. As well the content in this book has been made available for educational, entertainment and other purposes protected by the Canadian Charter of Rights and Freedoms, and by the First Amendment of the Constitution of the United States of America.  Caution: Growing marijuana without a Government permit is considered to be illegal in most countries, we do not advocate breaking Canadian or foreign laws.  We do not accept  liability for actions any person may take after reading this book. The reference to mass production in the title of our book only refers to achieving the maximum yield per given space large or small. Our title is not meant to encourage  anyone to engage in illegal activities. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a data base retrieval system without  prior  written  consent  of  the publisher.

And having days off for personal time is important for any government employee!!

Maybe tomorrow we will look into the employees we can get back to work..




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Wednesday, December 19, 2012

Traffic, Traffic, Traffic

 

IT'S ALL ABOUT THE TRAFFIC

Whether you choose to become involved in a MLM or affiliate marketing, there is one facet to becoming successful online that is more important than anything else in the networking arena and that is TRAFFIC! If there’s one thing you take from this book, it needs to be this simple truth; Traffic + Good Opportunity = $ !!! No Traffic + Good Opportunity = No $! There is just no way around it. If you master how to drive traffic, you will succeed. If you do not, you will fail. Simple as that. When you embark on your journey of “Internet Marketing” you must fully understand that your number one goal is to drive traffic to your opportunity. There is NOTHING more result producing than this, and NOTHING will break your spirit faster than not having it. The reasons are obvious. Traffic means prospects, and prospects mean leads, and leads means sales and or business associates and that equals $$$. So let us get right to it. Let’s look into the deep, vast realm of Internet traffic, and how to drive some of it straight to your opportunity. We’ll start with social media:

 GETTING TRAFFIC ON FACEBOOK

Since the invention of Facebook the world has changed, especially the world of “Internet Marketing”. Thanks to the inventors of this social network, it is now possible to post your opportunity on your “Wall” with either a link, or an enticing ad copy, and attract untold numbers of prospects with a click of a mouse. Do not underestimate the power of this market place, for it stretches across the world and commands an unbelievably MASSIVE audience, one in which you can tap into within seconds! Where else can you have access to over 600 million people, with millions of possible prospects? It is a very exciting platform and it’s all FREE! As mentioned, you can post your opportunity on your wall, and on your friends walls, and in designated groups relevant to your niche. For example, if you are promoting a weight loss product, you would join specific groups on Facebook relevant to that product, and promote it to them as well.The only thing you should realize is that you have to be considerate when marketing on FB and here’s why: It is easy to spam there (or at least what the administrator’s consider spamming) and they do NOT put up with it. It’s understandable, no one likes to check their mailbox and find a flood of gibberish and sales pitches, which is what happens far too often on Facebook. Eventually, their site filters will detect if you are spamming, and your account will be suspended. So, how do you go about promoting your opportunity without spamming? Simple: Number one thing is to post your opportunity in the manner described above, and when posting to YOUR wall, you want to post it between 3 and 4 hours apart (only post once a day in groups, and only once a week or more on your friends walls). Now, I know some of you reading this are saying to yourself; “Three or four hours apart? I work for a living. I don’t have time to do that!” Not to worry, there is FREE software that you can program to post your ads for you.   Personally, my favorite is “Hootsuite”. This program is super user-friendly and lets you post to Facebook, Twitter, Linkedin, Buzz, Chatter and more -simultaneously, or separately if you chose. Type in your ad, schedule it to run every 3 to 4 hours, and you’re done. You can be advertising in your sleep! Pingler.com ,Same deal there; 24/7 advertising! Yet another is “Ping.fm”. Any one of these programs will help you stay on a consistent marketing schedule while you are busy living your life. One bit of advice I would like to admonish when promoting on FB; don’t send to other people’s inboxes (although it is quite common a practice by many).

Unsolicited emails is “spam” in its purest form, and chances are, many recipients will mark it as such. As a whole, it is repelling, and counter productive. You’ll be wasting your time, and getting a lot of people very unhappy with you. Remember, many people on Facebook are there for the social experience, and while it has never made much sense to me to take a picture of what I’m eating for dinner and post it as my status, many people do just that. They are not interested in business opportunities, all they want to do is play on their virtual farms, and tell their friends what color socks they are wearing. That is their choice, and it should be respected. One very effective trick when promoting on Facebook is add likeminded people into your network of friends. Think of your friends list as your marketing base; it is where your prospects and potential customers will come from. It is easy to spam there (or at least what the administrator’s consider spamming) and they do NOT put up with it. It’s understandable, no one likes to check their mailbox and find a flood of gibberish and sales pitches, which is what happens far too often on Facebook. Eventually, their site filters will detect if you are spamming, and your account will be suspended.



 



TRAFFIC IS ESSENTIAL TO YOUR SUCCESS

So, how do you go about promoting your opportunity without spamming? Simple: Number one thing is to post your opportunity in the manner described above, and when posting to YOUR wall, you want to post it between 3 and 4 hours apart (only post once a day in groups, and only once a week or more on your friends walls). Now, I know some of you reading this are saying to yourself; “Three or four hours apart? I work for a living. I don’t have time to do that!” Not to worry, there is FREE software that you can program to post your ads for you. Personally, my favorite is “Seesmic”. This program is super user-friendly and lets you post to Facebook, Twitter, Linkedin, Buzz, Chatter and more -simultaneously, or separately if you chose. Type in your ad, schedule it to run every 3 to 4 hours, and you’re done. You can be advertising in your sleep! Another popular program is “Hootsuite”. Same deal there; 24/7 advertising! Yet another is “Ping.fm”. Any one of these programs will help you stay on a consistent marketing schedule while you are busy living your life. One bit of advice I would like to admonish when promoting on FB; don’t send to other people’s inboxes (although it is quite common a practice by many). Unsolicited emails is “spam” in its purest form, and chances are, many recipients will mark it as such. As a whole, it is repelling, and counter productive. You’ll be wasting your time, and getting a lot of people very unhappy with you. Remember, many people on Facebook are there for the social experience, and while it has never made much sense to me to take a picture of what I’m eating for dinner and post it as my status, many people do just that. They are not interested in business opportunities, all they want to do is play on their virtual farms, and tell their friends what color socks they are wearing. That is their choice, and it should be respected. One very effective trick when promoting on Facebook is add likeminded people into your network of friends. Think of your friends list as your marketing base; it is where your prospects and potential customers will come from. Now, here’s a challenge when promoting on Facebook; if you only have 50 friends on your list, then you won’t get much exposure. Remember, it is a numbers game. You need to add friends daily, but here you must use caution. A year ago you could add 100 friends a day and never worry about being stopped, but in the ever changing “Zuckerberg world”, they’ve lowered that number dramatically. Now you can send out about 10 to 20 a day (maybe a couple dozen more if you do it at a snail’s pace). Regardless of the tedious nature of building your list, you need to be consistent. Set a goal everyday to add friends (people) to your list. Tomorrow, we'll tell you how to do it!

Please Be a Charter Member www.whathappenedatworktoday.com







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Economics 101 and The Fiscal Cliff

The Fiscal Cliff is NONSENSE!

I mean really, it makes no sense to me. But I'll tell you something that does make sense to me. Our Country owes debt to other countries and other countries owe debt to The US of A. I don't understand and I wish someone would tell me why Our Leaders in Washington are not making the most of our own natural resources and good ol' Yankee Ingenuity and capitalize on what apparently is the greatest cash crops in the world, Marijuana.
Fiscal Cliff indeed!

 There I said it. Now you must understand that is not coming from someone who lives in Washington State where they have taken steps to decriminalize a plant that grows like a weed, has so many useful purposes industrially as well as medicinally, was grown or used by all of our country's Forefathers and can be harvested anywhere cept' where ice covers the ground. And even there it can be grown indoors. Fiscal cliff ?? It just doesn't make any sense (I'm talking as an outsider looking in) that we are not taking advantage of the opportunities to put people to work,plant farms where there is just nothing productive happening on the land, and get out of debt. I make it all seem so easy don't I? Well check out the video below to see how easy it's gotten to handle situations in an entrepreneurial manner... I give you...EZ Trim

 


 Isn't that awesome!!! Now the guy with the farm who was hiring out to roving bands of "Trimmers" whenever it was time to reap, trim and manicure his product, has now given way to the "horseless carriage" of his industry. I'm all for making a buck, but I'm more for "share the wealth". Those roving bands of "Trimmers"need work too!

Fiscal Cliff

Can you imagine the suit's and ties on Capitol Hill who refuse to work with another American because he isn't as greedy as him or a number of other labels we can toss around and no matter which one I choose, I will still be politicly incorrect, getting together to put this pot deal into action. Not like they screwed up Prohibition ! But like they built Apple Computers or Apple Corps but that's another topic. We are still a few years away I guess from people born the late 50's or 60's take power in...oh wait they are there now! The problem is now their egos and affiliations change and it's more about personal growth and wealth even though the idea of Public Service ie...Serving the Public became not so important. Come on guys this isn't for me this is for my grandkids who I don't want growing up in a world of corruption and greed. I mean what's the worse that could happen? The Marijuana industry will turn into the tobacco industry??  or  or or maybe the distilled spirits industry????  or or or I got one even better the pharmaceutical industry....  Marijuana has way more uses than just getting you stoned. I mean the Declaration of Independence was written on it.


 Please watch the above video and let's hash this out and discuss this.



 Let's face it, there are bigger factors involved here and why the truth has to be just put on the back burner. I really thought that President Clinton who never inhaled or President Bush jr who might have inhaled to President Obama who ... well what is the real truth to why a product that grows like a weed,has so many uses and has never killed a person using it but many have died protecting the people who have profited from it's growth and sales. Part Two tomorrow...







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Tuesday, December 18, 2012

AFFILIATE MARKETING

Affiliate Marketing

    Unlike Multi-Level-Marketing,  Affiliate Marketing is based on commissions, and is not residual driven. There are situations however, that produce what is referred to as “upsales”, which is an additional sale, after the initial one, by means of additional products etc. but it is not residual income. Don’t let the lack of residual income blind you to this opportunity, for it is possible to make a GREAT deal of money with this method. As a matter of fact, some “Super Affiliates” make six and seven figure incomes with this method. If you feel this field suits you, then you need to learn several key elements in order to succeed. If done correctly, Affiliate Marketing can be a lucrative and rewarding career… if done incorrectly, it can be a very frustrating experience. That’s why we are going to cover how to do it correctly right off the bat, in order to save you time and money, and perhaps even a few gray-hairs. First thing you will need to do is head on over to “Clickbank.com” and sign up for an affiliate account. “Clickbank” is the most widely recognized online affiliate platform, and has a great deal of products to promote. Sign up under
“Affiliates” and set up your account.
Once signed up and verified, go into the “Marketplace” by clicking on the tab. Once inside, read the tutorial carefully on how to find products to promote: Make sure you chose a product with a gravity of 50 or better. This is an indication that the product is converting (selling) well.


 


Once you find a product (or what is referred to as your “niche”), and create your hop-link to promote it, it’s time to do some research. The first thing you need to do is to visit the page of the product you are going to promote by clicking the title in red (I selected a diet program for example) and study it. You need to know what you are promoting: Then copy the URL: Next, go to “Google Adwords.com” and sign up for an account. Once your account is established, click the “Reporting and Tools Tab” and select the “Keyword Tool”. Next, paste the URL you copied from Clickbank in to the “Website” box: Next, click the search button to extract the keywords associated with the website: Now, what you want to look for are keywords where there is high volume (people imputing them into search engines) and there is room in the competition (as seen above). The keywords in the screen shot above are good keywords to evaluate. Let’s take the keyword “diet plans” for our next step. It has very high volume, and plenty of room in the competition.

 

Traffic is Increased by Affiliate Marketing

Now, there are several ways to promote your product, and many ways to drive traffic to it (more In this example, this shot shows us that the average price for CPC (cost-per-click) advertising for this keyword is between $4.54 - $5.58 per click. That is very expensive and can break the bank very easily (please see the CPC and CPM segment for further explanation). In short, this analysis tells us we would be better off promoting this keyword and product in the form of article marketing, forum marketing, and social media marketing, unless of course we can afford such a high click cost. I would avoid promoting this product using this keyword with CPC simply because the campaign would be very expensive. This tip alone will save you hundreds if not thousands of dollars! Far too many people get into CPC and CPM marketing and have no idea that it will cost them that much every time someone clicks on their promotion link, whether that person buys the product or not. Without a clear-cut strategy you will burn through your advertising budget in no time without any results to show for it. This method of advertising can be dangerous territory, and it is best to stay clear of it until you have done EXTENSIVE research and fully understand the ins-and-outs of it.

Affiliate Marketing

Next Article we learn how to GET TRAFFIC If you like this post please share it and comment below.          
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We help companies drive more traffic online and then we help turn that traffic into customers who come back again and again. We offer an online presence analysis where we look at what you are doing right now and show you some areas of opportunity. At a minimum, we'll give you some good ideas to improve your website. I also do Technical Service Calls to business and homes, replacing computers and any concerns you may have with networks, computers, scanners and printers, routers, switches etc.. I also offer telephone support, assisting clients with computer, printer, and network issues. I have designed, wired and implemented new offices set ups including voice and data technologies for call centers

Monday, December 10, 2012

Internet Marketing Part 4

Multi Level Marketing

Ever heard the saying; “Don’t judge a book by its cover?” This has never been truer then with Multi-Level-Marketing. The strange thing is, for some weird reason, the initials MLM have become a four-letter word in many peoples minds. There’s even groups on Facebook that pride themselves in boasting that they’re not involved in one. That is nothing short of tragic. To think of all these people who believe they are right, and are letting an opportunity of a lifetime pass them by because they are too ignorant or narrow minded to find out the truth before passing judgment. Sad. Some of the most successful companies in the world are based on multi level marketing so they were considered pyramids, therefore scams. You know of the soap company I mean or the vitamin company. What didn’t make sense to me about that claim was; a pyramid scam is illegal, but what I was doing back in 1990 had been around for 30 years, was affiliated with fortune 500 companies, highly accredited with the Better Business Bureau, and had a mountain of products.  
That’s not a pyramid scam. That’s not even close to a pyramid scam. And, the true MLM opportunities on the internet today are NOWHERE NEAR pyramid scams. I quickly realized the majority of people don’t know what a “Pyramid Scam” really is, they just use it as a lazy metaphor. Often as an excuse when they don’t understand the opportunity that is being presented to them. The term “Pyramid Scam” (or scheme) originated in the 1970’s and initially had to do with bogus stocks on Wall Street. Today we refer to them as “Ponzi-Schemes” or “Bernie Madoff’s Retirement Plan” or for those of us in South Florida most recently, Scott Rothstein effected our entire community in some way, shape or form.  This astonishes me, because a J.O.B. (Just Over Broke) is one of the biggest pyramids known to mankind! Think about it; you have the owner of a company at the very top of the pyramid and he makes the majority of the money. Then you have his/her front line managers who make the second most money in the company, then you have those who report to them who make less, then those below them, on and on, until it gets to the guy/gal who punches a clock and works for peanuts. Now THAT’S a pyramid! But it’s not a scam (the ones punching the clock may disagree). Why? One very simple element makes it legal.

WHY MARKETING?

All businesses must have one of two things; They must sell or offer a product or service in order to be a legitimate entity in the eyes of the Federal Trade Commission. Wikipedia defines it as such: “A pyramid scam is a non-sustainable business model that involves promising participant’s payment, primarily for enrolling other people into the scheme or training them to take part, rather than supplying any investment or sale of products or services to the public.” So there you have it. Multi-Level-Marketing (as a whole) is not a swindle. It is a legitimate business structure when it has products and/or services, and is one of the single best ways for an “average person” to become successful in today’s marketplace. Look at “Herbalife” for example. It is a perfectly legitimate, and very profitable MLM structure, which has produced hundreds of millionaires since it’s conception in the late 1970’s. In the beginning, people scoffed at it’s marketing structure calling it a pyramid, and a silly little vitamin scheme. That silly little vitamin gig reported sales of 2.7 BILLION in sales in 2010! Not bad for a guy who started it by selling vitamins out of the trunk of his car! You just need to remember, when entering a MLM, you need to be diligent in your evaluation, and do your research, but by all means, DO NOT judge it by it’s cover. REMEMBER Profits are BETTER than wages. There are several MLM businesses online that look kind of cheesy, that are true moneymakers, and then, there are those that flash like a million bucks that I would not touch with a ten-foot pole! It can be rather tricky to know which concepts you shouldn’t become involved in, and which ones are the best investment of your time and money. Thankfully, there are ways to narrow down the gauntlet. The only challenge is; “which one do you choose?”. There are hundreds of them all over the Internet. Let’s dive into some techniques of weeding through these opportunities: Google it. Trust me; if there is something wrong with a business, somebody’s gotten mad enough to write about it. “Rip-Off Report” is one avenue where people vent their frustrations. Another way to investigate a company’s legitimacy is to punch it into Google (or any other search engine) search box and look it up. Others will even blog about their unfortunate tangle with the unscrupulous. But, even here you must take all things into consideration. If a company has been around for ten years, and two people didn’t like something that seems rather inconsequential, then chances are it’s not the company who’s in the wrong. Sometimes people are disappointed in an opportunity because of their own expectations, and nothing more. To me, a company is a scam if they don’t pay me what they promote, and if they keep my money and don’t refund it if I am unsatisfied. Also: Check to see if they have a rating from the Better Business Bureau (BBB) and what it is. Naturally, the “A” listed ones are the best. If they are not accredited with the BBB, then check to see if they are registered with the DSA (Direct Selling Association). This organization is very thorough and has its fingers on the pulse of the industry. It is just as well to have a rating from the DSA, as it is with the BBB.  Ask around online. Here you have to be careful. When I say ask around, I don’t mean ask your friend who thinks everyone online is on the take. Don’t ask the guy/gal who thinks all online opportunities are pyramid schemes. Remember, there are “ill”-informed people who think everything online is “ill”legitimate. They pay no attention to the fact that an opportunity has been positively featured on News programs, or in high end Magazines. Regardless of these truths, they think you are trying to “pick-pocket” their wallet via an internet connection. This is just the way it is. You can open their eyes, but it takes time. I remember I had one gentleman (actually, he wasn’t all that gentle) tell me point blank; because it was an online opportunity, it simply had to be illegal. How silly is that? That’s like saying; “Because I don’t like a certain food, it can’t taste good to anyone else.” That’s ridiculous! This guy was stuck on stupid! It wouldn’t have mattered if I was marketing Walmart Gift Cards; he would have balked at the very idea that it was an electronic promotion. Now, he is one of my top producing associates.  

People change. They can, and do grow. You just can’t let their negativity stop or slow you down. If I hadn’t been patient, yet persistent he never would have joined the opportunity I was promoting, and his and my life would have been far lesser because of it. Obviously the truth could not be farther away from his thinking at the time, and he now knows it. The Internet is loaded with very real and incredible opportunities, some of which can actually help you fund your marketing campaigns. But, if the mind is stuck in the “scam syndrome” then there is little chance a person will open it enough to take advantage of those opportunities, or even learn what they are about before passing judgment. So don’t ask just anyone. Ask professional people that will give you a well-rounded, honest evaluation of the company/opportunity you are investigating. There are many people online who will be happy to deliver their decent and unbiased opinion. Another thing you need to look at is the cost:  How much does it cost to get involved?  Is it a one time fee, or is it reoccurring (weekly, monthly?)  Are there any hidden costs such as promotional tools, banners, ads, etc?  How difficult is it to market? Arguably, the last in this list is the most important. Many online opportunities don’t cost much to get in. One of the best I know of, only costs $10 to join, and another one costs only $6! These are easily marketable businesses, because they costs so little to get involved with (and in one case nothing at all) making them what is known in the industry as a “no-brainer”. But, if the opportunity costs too much then it can be a hard sell, even for seasoned marketers, and even if you can afford it. Remember, the name of the game in “Network Marketing” (especially in MLM programs) is duplication. High dollar initial investment is not very duplicatable, especially in this economy (let’s face it, in this economy the term “high dollar” is relative). I STRONGLY encourage you to not be enticed by these types of programs, UNLESS you can afford them, and you have the knowledge and skills to market them quickly and effectively. If not, you are wasting your, and your up-lines time, because all you will end up doing is stagnating, getting frustrated, and eventually dropping out of the program. Remember, this is a business. You are investing in it, and it may take some time before you see a return on that investment. I suggest you stick with the ones that won’t cost you an arm-and-a-leg, and won’t do the same to any of your prospects. As a general rule, in the beginning, you should probably stick to the ones that only cost $25 - $100 a month and can return your investment in the quickest amount of time. That is all I started with. HERE!
AND ALSO I STARTED FOR $40.00 HERE!


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 The worst thing you can do is NOTHING!
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A Numbers Game: Marketing Pt 3

Marketing Is A Numbers Game

The first thing you need to know about marketing  is it’s a numbers game. You’d be surprised how many people really don’t know what I mean by that. Let’s look at your local car dealer for a good example: Your local auto dealer sends out thousands of mailers, flyers, and coupons not to mention television and radio advertisements to attract customers to their lot. All of these methods are marketing, and all of these techniques have funding allotted to them. The first thing the marketing director knows is that not every flyer will bring in a customer. They realize that not every commercial will cause someone to jump in their car and race down to the dealership to buy another car, whether they need it or not. They know only a percentage of people will ever receive their advertisements, and only a percentage of those people will read or pay attention to the coupons or commercials, and only a percentage of those people will ever go to their dealership and buy a new car. Does this discourage them? No. They do a weekly, bi-weekly, and monthly marketing blitz and realize that they will reap a percentage of what they sow. So it always amazes me when Internet Marketers barely try to market their product and get discouraged when only a trickle, or no traffic, comes their way. It’s a numbers game. This means you have to do the NUMBERS! You have to advertise (marketing) your product or opportunity in every single fashion you can possibly think of both on and off the Internet in order to bring in customers/associates in ratio to the amount of advertising you produce.  

Make sense? It is the same thing whether we are talking about cars or groceries or pizza pies or...well I think you get the picture. It’s remarkable how many people become despondent and quit because they placed ten ads on a free classified site, and nobody got into their business. They throw their hands up and claim; “I knew it wouldn’t work” after they post their opportunity an additional three times on Facebook and nothing happens.
[caption id="attachment_154" align="aligncenter" width="259" Can you imagine how many flyers your local supermarket sends out on a weekly basis to people who have no intention on shopping there? Do they throw their hands up and claim; “What’s the use, they won’t buy anything”. No! They flood the mailboxes and airwaves across the city/town and take what they can get. That’s effective MARKETING, and it’s exactly what YOU need to do when advertising online. Flood the internet with your opportunity (and no, I don't mean spam, there are many ways to do it without going there) and a percentage of the traffic you generate will either buy or get in business with you. It’s that simple! No need to complicate it. No need to get all caught up in the “but what if they don’t join” or “what if I advertise and no one buys?”


If that’s the case, you need MORE MARKETING!

Work harder! Think of more and effective ways to get your opportunity or product in front of the masses until you get the results you are looking for! If you practice this, your momentum will be such that customers and associates will be running to catch up with you! Remember, no one wants to get on a train that isn’t going anywhere, they only want to get on board when you’re moving SO GET MOVING AND KEEP MOVING! This leads to yet another problem I see far too often in Internet Marketing people not getting the results they want because they have not put in the time and effort to do so, and then they become desperate to market their opportunities (through spam methods etc.). This is a near epidemic in social media sites such as Facebook. Nobody likes desperation. Moreover, people can smell it! If you give the slightest hint of being desperate (desperate for new customers, desperate to recruit, desperate to make money etc.) no one will follow you. No one will join you, even if the opportunity you are promoting is amazing ! You MUST give off an aura of expertise and confidence, even when you’re not confident, and don’t know what the heck you’re doing! This is critical! Nothing will kill your business and your spirits quicker than desperation! How do you deliver such a presence? You focus on your “why”, listen to motivational material, read positive affirmation books, and WORK, WORK, WORK! See how it all ties together? When your mind starts to slip back into; “I guess my job isn’t that bad” remember this formula. Make it a habit to improve yourself daily and you will begin to see the results you are looking for.

Never forget success in Marketing is all about numbers, numbers, NUMBERS!


PS


THERE ARE MANY CHOICES FOR YOU BUT DON'T THINK THERE IS NO WORK INVOLVED IN MARKETING. BUT YOU CAN DO IT WHEN YOU WANT & WHERE YOU WANT & HOW YOU WANT.OPPORTUNITIES ARE ENDLESS 
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